GroundSwell Music
Region: Nova Scotia
Genre: Alternative, Americana, Folk, Indie, Pop, Rock, Roots, Singer-Songwriter

BUSINESS PROFILE

GroundSwell Music, Halifax, NS (groundswellmusic.ca)

GroundSwell Music is a Halifax-based music company with a focus on East Coast Canadian artists. The company offers a number of services including record label and artist management. GroundSwell is led by Ian McKinnon, a professional musician (a founding member of Rawlins Cross) with a strong business focus committed to developing the international recording and performing careers for its tight-knit roster of artist clients. GroundSwell Music focuses considerable resources on building online brands for artists and perfecting the process of acquiring, engaging and converting their followers. GroundSwell won the ECMA Company of the Year award in 2012 and is currently nominated as ECMA Management Company of the Year for 2014. Ian McKinnon was also named the 2014 and 2015 Nova Scotia Music Manager of the Year and Industry Professional of the Year. Warner Music Canada partners with GroundSwell Music as its distributor in Canada. Company principal Ian McKinnon currently sits on the Board of Directors for Music Nova Scotia and is an active member of CIMA and ECMA.

Core Artist Roster:

The Stanfields (Management & Label Client) - TheStanfields.ca

Rawlins Cross (Management & Label Client) - RawlinsCross.com

The Town Heroes (Management & Label Client) - TheTownHeroes.com

The Mike Bochoff Band (Management & Label Client) - TheMikeBochoffBand.com

Like A Motorcycle (Management & Label Client) - LikeAMotorcycle.com