Jones & Co. was founded by Sheri Jones in 1993 as an artist management company representing fiddling sensation Ashley MacIsaac and iconic singer-songwriter Ron Hynes. Within two years of launching, Jones & Co., Ashley MacIsaac had achieved domestic success and international acclaim and Sheri had formed strong and strategic business alliances. In 1997, Jones & Co. launched its label division, designed specifically as an outlet for its management roster. That year, turltemusik, released Mary Jane Lamond’s first recording Suas e followed in 1998 by Gordie Sampson’s debut recording, Stones. Turtlemusik continues to release Lamond and Sampson’s recordings.
The company has a history of forging long-term relationships with its clients. Representing a busy and successful roster that includes Mary Jane Lamond, Gordie Sampson, Kim Stockwood, Joel Plaskett, Damhnait Doyle, and Shaye; Sheri was content. In 2008, however, industry newcomer David Myles caught her attention and Jones & Co. took on its first new client in six years. In the same year, Joel Plaskett launched a record label, New Scotland Records, and opened his Scotland Yard studio to build on his production credits and assist indie artists in releasing their records. To date, the label has released five full-length albums, a 7” vinyl singles series featuring twelve different artists produced by Plaskett, in addition to Plaskett’s entire catalogue on vinyl, a rarities collection on vinyl, and a Thrush Hermit eight-disc CD box set.
Realizing the time and focus necessary to maximize the opportunities presented by social media, Jones & Co. engaged the services of indie musician and contractor Lynn Daigle and Jean Pitre for online administration support. The company also began working with graphic designer and website programmer, Mat Dunlap. These contractors have become incredibly important to the work that Jones & Co. is doing. In 2010, Sheri took on the role of mentor for Krista Keough through the Nova Scotia Communities, Culture and Heritage Emerging Music Business Program. The mentorship was a huge success and Krista has taken on a crucial role within the company. In addition to Wayne O'Connor, these contractors now form the team that is Jones & Co.
Also in 2010, Sheri and Gordie launched The Gordie Sampson Songcamp to mentor young writers, and, started the David Myles’ annual “Singing for Supper Tour” in support of New Brunswick Food Banks. Jones & Co. continues to play a pro-active and integral role in both of these initiatives. As a result of the first Gordie Sampson Songcamp, the company took on two emerging artists, Mo Kenney and Molly Thomason. These are two young artists in the very early stages of their careers who require long-term development. As a result of the second Gordie Sampson Songcamp in 2011, Sheri took on development work with Dylan Guthro, another very exciting emerging artist.
Jones & Co. realized that their artists’ recordings were not reaching the physical record buying pubic due to the ever-decreasing music retail industry. In 2011, in an attempt to maximize on sales opportunities for their roster, the company began work on a distribution network for Canadian independent record stores. Major labels and distributors are currently only servicing a handful of independent record stores in Canada, so the door is wide open for independent product. It only made sense to include the releases of New Scotland Records, and to that affect, Jones & Co. formed a partnership with Songs For The Gang (Joel Plaskett's company) and they launched Independent Music Distribution Alliance Inc. (TheIndieStore.com).
Jones & Co. measures its success by the success of the artists it represents. To date, those artists have played thousands of gigs, won dozens and dozens of awards, have achieved gold and platinum selling records, hit Top 10 radio chart positions, and have garnered domestic and international recognition. As Jones & Co. clients become more successful, their businesses expand and thrive and so, in turn, does management's business.
2010 - Present - Radio Starmaker Board of Directors
2003 - Present - ECMA Honorary Lifetime Director
2010 Nova Scotia Woman of Excellence Award (Culture)
2008-2009 ECMA Chair of Executive Director Hiring Committee
2007 Nova Scotia Community College Hiring Committee
2006-2007 Wrote the curriculum for NSCC Music Business Program
2006-2007 ECMA Chair of Nominating Committee
2005-2006 CHRC Management Advisory Committee
2005-2006 FACTOR Strategic Review Committee
2004-2006 JUNO 2006 Advisory Committee
2002-2005 FACTOR Board of Directors
2001-2003 Co-Chair, ECMA Board of Directors
2000-2001 FACTOR Radio Marketing Fund Consultant
1999-2004 CARAS Board of Directors (Vice President)
1999-2001 The Cultural Network of Nova Scotia Board of Directors
1996-2000 FACTOR Board of Directors (Vice President, Treasurer)
1994-1996 FACTOR National Advisory Board
1989-1996 ECMA Founding Director and Chair
1987-1989/97 Music Industry Association of Nova Scotia Board of Directors