The Syrup Factory
Region: Nova Scotia

We help artists in amplifying, propelling and managing their business and special projects to achieve new goals

We put artists first. Our mission is to draw out the true potential in each artist. We work with artists on a contract basis to provide support through a particular project or time period and get to the next phase of their career, faster, and with greater chance of success. When you work with The Syrup Factory, we use a discovery process that allows us to understand your motivations and big ideas for the future. Then, we conduct an audit of your digital presence, review your goals of the project and get to work creating a strategy just for you. We believe in the 'teach a man how to fish' strategy, so we provide weekly goals for you to complete to help you through the project. Our process works because we put you and your needs first, prioritize clear and regular communication and take an in-depth approach to problem-solving. 

Our Team: 

Laura Simpson - CEO & Founder 

Laura has been an avid live music fan since she was 14, going to all-ages shows and then eventually taking photos of her favourite artists, including the cover shot of Joel Plaskett's Truthfully Truthfully album.

Laura spent seven years working at Music Nova Scotia in communications, export development and artist support. In 2015, Laura mentored with Livia Tortella of Black Box (formerly president of Warner Brothers Records) in Los Angeles. There, she took cues on how one of the most innovative music companies was adapting to major changes in the largest music market in the world. As a result, The Syrup Factory methodology is uniquely created to develop effective digital marketing, comprehensive strategy and brilliant artist branding.

Sarah Jamer- partner / director of strategy

Sarah's first album was Tom Petty’s Full Moon Fever and her first concert was The Rolling Stones. She grew up with family kitchen parties and tap dancing to the The Rankin Family. 

Sarah holds a Bachelor of Commerce degree from the Sobey School of Business at Saint Mary’s University as well as a diploma in Business Administration from the Nova Scotia Community College. She has a diverse background in sales, marketing and entrepreneurship that brings a unique perspective when working with artists. In 2015, Sarah met Laura Simpson, Founder of The Syrup Factory and started dipping her toes into the music industry in Nova Scotia. Sarah was recently made a Partner of The Syrup Factory. In her role she leads strategy to help artists better connect with their audiences.

A believer in entrepreneurship, Sarah supports artists in developing their entrepreneurial side while maintaining their artistic integrity to maximize revenue potential. She does this by focusing on project based work designed to give artists the support they need through special projects and career changing moments.

Sara Russell - Artist Services Assistant

Sara has lived in Halifax ever since moving here from England when she was 13, and lived out her teens years watching punk shows at the Pavilion. Her first cassette tape was Very Necessary by Salt ’n’ Pepa when she was 7, and her favourite concert was watching Nick Cave in an old theatre in Brooklyn (life changing).

As a NSCAD graduate, Sara has an affinity for anything creative. After leaving a successful career in retail management and visual merchandising, her skills were quickly rewarded with her currently held positions as the Marketing Manager for both Halifax Jazz Festival and Halifax Pop Explosion.

Sara started work with the Syrup Factory this spring, where she helps artists reach their marketing and advertising goals, as well as supporting with graphic design and web development skills.