Founded in 2001 and currently based in Wolfville, Nova Scotia, ECMA award winning company Sound of Pop (SOP) Inc. is a multi-disciplined music company that has three official divisions - Sound of Pop Records (record label), Sound of Pop Publishing (publishing and master/sync representation) and Sound of Pop Management.
Sound of Pop Records actively scouts and signs emerging musical talent assists in artist development in a number of ways - including co-writing, recording, manufacturing, national and international distribution and international licensing. Sound of Pop Records are available via online distribution portals such including iTunes through the Independent Digital Licensing Agency (IDLA).
Sound of Pop Publishing currently represents approximately 1000 songs in a one-stop capacity for synch representation and/or publishing including many by East Coast Artists including Chris Kirby, Brianna Gosse, Dance Movie, Everglow, Keith Mullins, Andy Brown, Kat McLevey, Lady Brett Ashley, Andrew Waite, Tyler Hache, Hello Delaware, The Fed Pennies, Dwight Deon, Rosewood Annie, and Coco Love Alcorn. SOP also represents international acts Ume, Free Dominguez/Kidney Thieves, Darkbird and Hydrogen Child (United States), Bettie Serveert (Netherlands), Voltaire Twins (Australia) and more in various capacities.
Recent placements of Sound of Pop tracks include TV shows such as Heartland, Being Erica, Seed, Rookie Blue, Bitten, Degrassi, Wake Brothers, Good Girl’s Guide to Depravity, regional films like Relative Happiness, Owl River Runners, and The Divorce and Feature films "The Sun at Midnight" and “Criminal Activities” (starring John Travolta) as well as ad spots including Destinations St. John's.
Sound of Pop’s Management Division was launched in late 2011 and represented New Brunswick based pop act The Playdates who won two 2014 Music New Brunswick Awards and had several nationally charting radio singles as well as airplay on Muchmusic.
Sound of Pop won the 2015 East Coast Music Award for "Music Merchant of the Year". The company's previous ECMA nominations have included "Company of the Year" in 2016 and 2017, "Music Merchant of the Year” and “Manager of the Year” in 2014, “Music Merchant of the Year” in 2013, “Company of the Year” in 2012 and “Record Label of the Year” in 2010 and 2011 as well as taking home the award for “Loud Recording of the Year” in 2011 for the Fed Pennies release “Brain Disaster”. In addition, SOP received a Music Nova Scotia nomination for company of the year in 2009 and in 2016.